Illustration & Creative Direction for greeting cards and licensed products
Working with publishers and charities to shape emotionally clear, commercially confident ranges.
Working Together...
I’m currently booking illustration and creative direction work for 2026, working with publishers, charities, and product-led businesses on greeting card ranges and licensed products.
My approach brings together strong illustration, clear creative direction, and commercial understanding.
Availability for early 2026 is limited, with projects already confirmed for January and February. If you’d like to talk about upcoming ranges or longer-term collaborations, I’ll be attending Spring Fair at the NEC and would be happy to arrange a face-to-face conversation.
You can also get in touch directly at rebecca@rebeccamcculloch.com.
things I create....
Designs ready to license
Designs ready to license
Designs ready to license
I create illustration-led collections for seasonal and everyday product ranges, including greeting cards, stationery, giftware, tabletop, and homeware.
Work is developed with licensing in mind and designed to translate confidently across formats.
Jigsaw puzzle designs
Designs ready to license
Designs ready to license
Illustration-led jigsaw designs created for retail, with proven performance in market.
I’ve worked with established publishers including Ravensburger, Wentworth, and Bloom.
Gift wrap and stationery
Designs ready to license
Gift wrap and stationery
Commercially tested designs developed for greeting cards, stationery, and complementary paper goods.
Shaped by over 25 years’ experience designing seasonal and everyday collections for established publishers.
