


REBECCA MCCULLOCH STUDIO
I license original, hand-painted illustration and surface pattern to card publishers, puzzle makers and homeware brands. Every design is painted in watercolour and finished in Photoshop, ready for print.
With 26 years in greetings and gift, including years as a Creative Director, I design with the shelf in mind: the right formats, the right feel, and artwork that sells through.
That's why I've built long-standing relationships with licensing partners across cards, puzzles and gift.
If you're planning a new range for 2027, I'd be glad to talk.
Email me at rebecca@rebeccamcculloch.com

A new contemporary range inspired by the Wiltshire countryside where I live, and my love of watercolour. A fresh palette designed to work across cards, puzzles, tableware and textiles.

Birthday and everyday designs in hand-painted watercolour, from soft botanicals to jewel-bright florals.

Traditional and contemporary Christmas designs, created with a buyer's eye for what sells.
I’ve worked with established publishers including Ravensburger, Wentworth, Victory, GBJC and Bloom Puzzles.

Everyday and seasonal gift wrap and stationery, designed for
Abacus

Everyday and seasonal greetings cards. This Mother's Day design was licensed to IC&G.

Napkins designed for Sainsbury's.

2026 brochure cover and cards for Offset