Illustration & Creative Direction for greetings cards and licensed product
Working with publishers and charities to design emotionally clear, commercially confident ranges.
Working Together...
I’m currently booking illustration and creative direction work for Summer 2026, working with publishers, charities, and product-led businesses on greeting card ranges and licensed products.
My approach brings together strong illustration, clear creative direction, and commercial understanding.
If you’d like to talk about upcoming ranges or longer-term collaborations, I would be happy to arrange a face-to-face conversation.
You can also get in touch directly at rebecca@rebeccamcculloch.com.
available to license
CHALK STREAM
A NEW CONTEMPORARY RANGE AVAILABLE TO LICENSE INSPIRED BY THE PLACE I LIVE AND MY LOVE OF WATERCOLOUR. DESIGNS THAT WILL WORK ACROSS ALL PRODUCTS WITH A FRESH COLOUR PALETTE THAT IS BANG ON TREND
GILDED FLORA
A PLACE WHERE ELEGANT FLORA AND FAUNA MEET. REMINISCENT OF CHINOISERIE DESIGNS BUT WITH A MODERN WATERCOLOUR WASHY FEEL. A JEWEL LIKE COLOUR PALETTE MEETS AN EMBOSSED GOLD FINSH
DOWN THE LANE
WANDER DOWN THE LANE WITH ME AND SEE WHAT HUSTLE AND BUSTLE YOU FIND ALONG THE WAY - A FLORIST SHOP FILLED WITH HOUSEPLANTS OR A RESTAURANT JUST GETTING READY TO SERVE LUNCH....
BAMBOOZLE
QUIRKY AND FULL OF COLOUR, BAMBOOZLE IS WILD AND READY TO DECORATE YOUR NEXT PRODUCT RANGE. LEOPARDS, TOUCANS, ZEBRAS, GIRAFFES AND THE ODD DALMATIAN.
A CONVERSATIONAL COLLECTION COMBINING PATTERN AND POPULAR IMAGERY
THE PAINTED PAW
A SCRIBBLE OF PENCIL AND A WASH OF WATERCOLOUR BRING OUR FURRY FRIENDS TO LIFE. CAPTURING THEIR EXPRESSIONS AND EXPRESSIVE MOVEMENT. PAWFECT FOR ALL SORTS OF PRODUCTS PULLING ON THOSE HEARTSTRINGS FOR THE ULTIMATE 'AHH' FACTOR
things I create....
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Jigsaw puzzle designs
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Illustration-led jigsaw designs created for retail, with proven performance in market.
I’ve worked with established publishers including Ravensburger, Wentworth, and Bloom Puzzles.
Gift wrap and stationery
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Gift wrap and stationery
Commercially tested designs developed for greeting cards, stationery, and complementary paper goods.
Shaped by over 25 years’ experience designing seasonal and everyday collections for established publishers.
Greetings Cards
Napkins and Textiles
Gift wrap and stationery
all sorts of cards in all shapes and sizes. I have been designing cards for 25 years and I was a Creative Director of three card companies for 18 years - I know what makes a card work
This range is for IC&G
Napkins and Textiles
Napkins and Textiles
Napkins and Textiles
it's lovely to find your designs at retail and these napkins I designed for Sainsburys
Wall Art
Napkins and Textiles
Napkins and Textiles
Alongside my other work I also paint Fine Art canvasses
SPOTLIGHT
Everyday Greetings Cards
Over 25 year's Experience
Over 25 year's Experience
Everyone wants cards that give good ROI right?
All my designs begin with sound planning that I have learned over 25 years. This gorgeous design is published by Abacus Cards
Over 25 year's Experience
Over 25 year's Experience
Over 25 year's Experience
I have been designing Christmas cards and ranges for over 25 years.
Including as the Creative Director for Ling Design, Elle Media Group, Paperclip Netherlands and now running my own studio.
Charity Card Specialist
Over 25 year's Experience
Charity Card Specialist
Based on my specialist experience in charity greetings cards, I was delighted to be asked by Offset to collaborate on designing for their Christmas 2026 charity card collection and brochure cover
The Art File
The Art File
Charity Card Specialist
Proud to have my work included in The Art File's Christmas collection
IC&G
The Art File
FINE ART
Proud to be working with IC&G on everyday ranges and Christmas cards
FINE ART
The Art File
FINE ART
Whether it is Wall Art or a promotional watercolour of your business premises - I have got it covered
